Monday, October 4, 2010

Advertisements Swallowed the Inaugural Ceremony of CWG


I am just an ordinary citizen who cannot afford to come a long way from Kerala to Delhi and watch the CWG inauguration ceremony. I do really appreciate for the efforts you have put in telecasting the LIVE programme of the ceremony. I really liked it and thanks for the live telecast of the programme.

BUT I AM SAD, SORRY AND ANGRY TO SAY THAT THE ADVERTISEMENTS BETWEEN A LIVE AND HISTORIC EVENT LIKE THIS SWALLOWED THE EVENT AND THE BEAUTY OF WATCHING A LIVE EVENT. THIS IS NOT ONLY THE CASE OF ME, BUT PEOPLE WHO DEPEND ON TELEVISION FOR WATCHING THE PROGRAMME AND THE WHOLE OF INDIA EXCEPT FOR THE 60,000 PEOPLE CAME TO THE STADIUM CANNOT DENY THE FACT THAT SHOWING ADVERTISEMENTS IN BETWEEN A PROGRAM LIKE CWG INAUGURATION GOT US ANGRY. AN EXAMPLE CAN BE CLEARLY MENTIONED. DURING THE FINAL STAGES OF THE INAUGURATION, WHEN A TRAIN JOURNEY WAS HELD SHOWING THE GLIMPSES OF THE INDIAN RURAL CULTURE, IN BETWEEN THAT JOURNEY, THERE WAS ADVERTISEMENTS FOR 5 MINUTES AND BEING A CITIZEN OF INDIA AND KERALA, I PERSONALLY COULD NOT WITNESS THE MARTIAL ARTS OF KERALA AND A FEW OTHER THINGS LIKE VILLAGE CULTURE ETC. FROM BEGINNING ITSELF THERE WAS FULL OF ADVERTISEMENTS. THE EVENT WAS LIKE A BREAK BETWEEN THE ADVERTISEMENTS.

BY DOING SO, U PEOPLE DID NOT RECOGNIZE THAT THE WHOLE NATION IS WATCHING THE PROGRAMME AND DOORDARSHAN IS THE ONLY CHANNEL WHICH SHOWS THE LIVE TELECAST.

IF THIS IS THE CASE, IN THE COMING DAYS THE CHANNEL WOULD SHOW ADVERTISEMENTS WHEN AN ATHLETE IS ABOUT TO FINISH THE RACE OR WHEN THE SHOOTERS FIRE A BULLET AND THE BULLET REACHES THE HALF WAY. WE WON'T BE ABLE TO SEE THE RESULT THEN.

PLEASE CUT SHORT THE ADVERTISEMENTS OR JUST REJECT SHOWING ADVERTISEMENTS FOR AN EVENT LIKE THIS ATLEAST IN FUTURE. REMEMBER THAT WE HAVE THE CHANCE OF HOSTING THE OLYMPIC GAMES.

THANK YOU,
--
Thomas S

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